This study set out to explore Cameroon Englishes on advertising posters (AP) in the country from the perspectives of Construction Grammar (see, for example, Hoffmann and Trousdale 2013, Hoffmann 2015, and Hoffmann 2017) and the Dynamic Model (see Shneider 2003, 2007, 2009, and 2011). The investigation, therefore, reveals that Cameroon Englishes, such as Cameroon English, Cameroon Francophone English, and Cameroon Pidgin English, are characterized by contextual entrenched linguistic constructions on AP in Cameroon. The Englishes occupy a unique evolutionary trajectory, and they have different places, functions, and cultural and identity implications exposed by advertisements in the country.
Research Article | Open Access | Download Full Text
Volume 3 | Issue 2 | Year 2025 | Article Id: LLL-V3I2P104 DOI: https://doi.org/10.59232/LLL-V3I2P104
Advertising Posters in Cameroon Englishes: Perspectives from Construction Grammar and the Dynamic Model
Wenslus Asongu
| Received | Revised | Accepted | Published |
|---|---|---|---|
| 10 Mar 2025 | 08 Apr 2025 | 11 May 2025 | 30 May 2025 |
Citation
Wenslus Asongu. “Advertising Posters in Cameroon Englishes: Perspectives from Construction Grammar and the Dynamic Model.” DS Journal of Language, Linguistics and Literature, vol. 3, no. 2, pp. 34-52, 2025.
Abstract
Keywords
Advertising posters, Cameroon englishes, Construction grammar, Dynamic model.
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