This study examines Halal tourism in the context of post-pandemic changes in travel demand and argues that destination competitiveness increasingly depends on service standardization and the credibility of trust-building mechanisms. Using Singapore as a case study, the analysis examines how certification governance, compliance enforcement, service provision across key travel touchpoints, a+
nd public–private coordination shape Muslim-friendly destination competitiveness. A mechanism-oriented case study design is combined with policy content analysis and structured policy benchmarking based on secondary sources (GMTI, Relevant Academic Literature, MUIS/MCCY documents, and Vietnam’s Emerging Policy–Standards Framework). The findings suggest that Singapore’s advantage lies in turning Halal compliance into a more consistent and reliable travel experience. Based on these findings, the study suggests a destination-clustered policy approach for Vietnam aimed at expanding Muslim visitor markets while limiting reputational risk.
Research Article | Open Access | Download Full Text
Volume 3 | Issue 2 | Year 2026 | Article Id: DSM-V3I2P101 DOI: https://doi.org/10.59232/DSM-V3I2P101
Developing Halal Tourism in Singapore and Policy Implications for Vietnam
Nguyen Ngoc Thuy Trang
| Received | Revised | Accepted | Published |
|---|---|---|---|
| 22 Jan 2026 | 18 Feb 2026 | 25 Mar 2026 | 28 Apr 2026 |
Citation
Nguyen Ngoc Thuy Trang. “Developing Halal Tourism in Singapore and Policy Implications for Vietnam.” DS Journal of Multidisciplinary, vol. 3, no. 2, pp. 1-14, 2026.
Abstract
Keywords
Halal tourism, Muslim-friendly tourism, Destination governance, Singapore, Vietnam.
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