Dream Science

DS Journal of Multidisciplinary (DSM)

Research Article | Open Access | Download Full Text

Volume 3 | Issue 1 | Year 2026 | Article Id: DSM-V3I1P107

Developing Halal Tourism in Singapore and Policy Implications for Vietnam

Nguyen Ngoc Thuy Trang

ReceivedRevisedAcceptedPublished
22 Jan 202618 Feb 202625 Mar 202628 Apr 2026

Citation

Nguyen Ngoc Thuy Trang. “Developing Halal Tourism in Singapore and Policy Implications for Vietnam.” DS Journal of Multidisciplinary, vol. 3, no. 1, pp. 76-89, 2026.

Abstract

This study examines Halal tourism in the context of post-pandemic changes in travel demand and argues that destination competitiveness increasingly depends on service standardization and the credibility of trust-building mechanisms. Using Singapore as a case study, the analysis examines how certification governance, compliance enforcement, service provision across key travel touchpoints, and public–private coordination shape Muslim-friendly destination competitiveness. A mechanism-oriented case study design is combined with policy content analysis and structured policy benchmarking based on secondary sources (GMTI, Relevant Academic Literature, MUIS/MCCY documents, and Vietnam’s Emerging Policy–Standards Framework). The findings suggest that Singapore’s advantage lies in turning Halal compliance into a more consistent and reliable travel experience. Based on these findings, the study suggests a destination-clustered policy approach for Vietnam aimed at expanding Muslim visitor markets while limiting reputational risk.

Keywords

Halal tourism, Muslim-friendly tourism, Destination governance, Singapore, Vietnam.

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