Diversity and Innovation in Banking: A Comparative Study of UBA, Access, and Fidelity Banks in Rivers State University Campus

Margaret, Adebisi Jack, Owhorji, Sunday

doi:https://doi.org/10.59232/DSM-V1I3P104

Research Article | Open Access | Download Full Text

Volume 1 | Issue 3 | Year 2024 | Article Id: DSM-V1I3P104 DOI: https://doi.org/10.59232/DSM-V1I3P104

Diversity and Innovation in Banking: A Comparative Study of UBA, Access, and Fidelity Banks in Rivers State University Campus

Margaret, Adebisi Jack, Owhorji, Sunday

Received	Revised	Accepted	Published
10 Jul 2024	09 Aug 2024	12 Sep 2024	30 Sep 2024

Citation

Margaret, Adebisi Jack, Owhorji, Sunday. “Diversity and Innovation in Banking: A Comparative Study of UBA, Access, and Fidelity Banks in Rivers State University Campus.” DS Journal of Multidisciplinary, vol. 1, no. 3, pp. 40-59, 2024.

Abstract

The study examines the impact of employee diversity on organizational innovation in three deposit money banks (UBA, Access, and Fidelity) located in Rivers State University Campus, with a population of 19 individuals. Using a mixed-methods design, data was gotten via interviews and surveys to assess the level of employee diversity (gender) and organizational innovation (product and process innovation). Our results show a significant positive correlation between employee diversity and organizational innovation in all three banks. Notably, Fidelity Bank demonstrated the highest level of diversity and innovation, followed by Access Bank and then UBA. The study reveals that employee diversity is a key driver of innovation in deposit money banks and that campus-based banks can leverage diversity to enhance their innovative capabilities. The findings contribute to the understanding of diversity and innovation in the banking sector, providing insights for bank managers and policymakers seeking to promote innovation and growth.

Keywords

Diversity, Gender, Innovation, Process Innovation, and Product Innovation and Deposit Money Banks.

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